The Ultimate Shopify Homepage Best Practices Guide

This comprehensive resource is designed to provide tips and strategies to help you improve and optimise your Shopify homepage.

Welcome Message

Show a personalised live chat welcome message to greet visitors as they arrive on your site, making them feel valued from the start.

Customer Testimonials

Share customer testimonials and stories about your brand, ideally using videos and images, to build trust by showcasing real experiences and making your brand more relatable.

Recently Viewed Products

Display a carousel of recently viewed products for returning customers to make it easy for them to pick up where they left off.

Previously Purchased Products

Display a carousel of previously purchased products for returning customers, making it easy for them to reorder favourites or explore related items.

Hero Section

Add a hero section at the top of the page to instantly show new visitors what you do and why it matters, grabbing their attention and sparking interest right away.

Showcase your Brands USP

Highlight what makes your brand unique, showing visitors why you stand out and why they should choose your products.

Highlight Best Sellers

Feature a best-sellers section on your homepage to showcase popular products and help visitors discover customer favorites

Getting Started Bundles

Create product bundles tailored to specific customer needs or use cases, offering convenient solutions that add value and make purchasing easier.

Empathy Statement

Add a section that speaks to how you understand and empathise with your customers' challenges. Showing them you genuinely care and are dedicated to helping them find the right solutions.

Shoppable Instagram Posts

Feature a shoppable Instagram carousel to showcase user-generated content (UGC), allowing visitors to explore real customer experiences and shop directly from inspiring posts.

Promote Sale Items and Special Offers

Highlight sale items and special offers directly on the homepage, featuring discounted or low-stock items to encourage quick and easy purchases.

Interactive Video Experiences

Incorporate videos on your homepage to tell engaging stories, helping visitors connect with your brand through dynamic visual content.

Customer Transformations

Show new visitors how your brand has transformed customers' lives, sharing impactful stories that highlight the real value and positive change your products bring.

Hotspot & Interactive Content

Incorporate hotspots and interactive lifestyle images to showcase your products in real-life scenarios, allowing customers to explore features and details in an engaging way.

Email Capture CTA

Add an email capture CTA to engage new visitors and collect their email addresses, enabling you to keep them updated with offers, news, and valuable content.