Case Study

How Sahana Went From a $100K Store to $500K in 12 Months

Sahana makes handmade clothing, produced by artisans and built around a social and environmental mission. Every piece is made by hand, and every sale supports the people who make it. After partnering with Kozler to rebuild the store around her customers, Sahana 5x'd her revenue in twelve months.

Sahana makes handmade clothing, produced by artisans and built around a social and environmental mission. Every piece is made by hand, and every sale supports the people who make it. After partnering with Kozler to rebuild the store around her customers, Sahana 5x'd her revenue in twelve months.

Storewide Revenue Lift

Revenue Per Visitor+41%
Conversion Rate+32%
Average Order Value+7%

Here's the process we ran on Sahana's store.

Kozler research, prototype, verify process

Step 1: Find the leaks

We ran workshops to understand Sahana's customers, what they want, and what stops them buying. Then we went through the store looking for every place it failed to answer that. What came out was a ranked list of what was costing her money.

Step 2: Build better experiences

We turned those findings into new versions of the most important pages and offers, rewriting copy and redesigning layouts so shoppers could understand the brand faster and buy with more confidence on each visit.

Step 3: Roll out and track the results 

We took the new store live, then watched how customers actually used it. Heat maps, session recordings and customer feedback showed us what to adjust and refine.

Core Changes

Homepage

Problem

The homepage assumed every visitor already knew who Sahana was. A single image at the top, a link through to the summer collection without images, three blog posts, and a shipping strip at the bottom. That was the whole page.

Nothing on it told a first-time visitor what Sahana makes, who makes it, or why it's worth more than anything else they could buy that afternoon. Anyone who wasn't already sold had no reason to keep scrolling, so they didn't..

What we changed

  • Rebuilt the page around a proper narrative structure — opening with the customer and what they care about, rather than dropping them straight into a collection grid.
  • Copy wrote a hero that states plainly what Sahana sells and who it's for, so someone landing cold from an ad knows within seconds whether they're in the right place.
  • Brought products up the page, directly under the hero, so the page still does its job for the visitors who are ready to buy.
  • Added a "handcrafted by master artisans" section explaining who makes the clothing and how, the single strongest thing about the brand, previously buried.
  • Built in social proof and reviews at the point in the scroll where a new visitor starts weighing it up.
  • Added the blog as a considered section rather than three blog tiles competing with the products.
  • Aligned the styling across the page with Sahana's actual brand direction, replacing the generic template feel.

Product Page Optimisation

Problem

The product pages showed the clothes and nothing else. Great photography, a size selector, a buy button. That works fine for someone who already knows and trusts the brand,and not at all for the person who just clicked an ad thirty seconds ago.

Nothing on the page said the pieces were handmade. Nothing said who made them or what buying them supported. And the biggest reason people don't buy clothing online, will it fit, and what happens if it doesn't, went completely unanswered.

What we changed

  • Added the making story directly to the product page: handmade, by artisans, and what that means for the piece in front of them.
  • Brought the sustainability and social impact story onto the page, so the mission is doing work at the moment of decision rather than sitting on an About page nobody visits.
  • Rewrote the product content to sell the piece rather than describe it , what's special about it, not just what it's made of.
  • Added a refund and returns guarantee directly onto the product page, addressing the sizing objection at the exact point it stops the sale.
  • Restructured the page so the trust and story sections sit where visitors actually hesitate, rather than at the bottom where they'd never be read.

What a result like this could mean for your store

Your forecast

With a +41% Uplift

+$0

Extra per month

Extra annual revenue +$0

Your results will depend on your products, customers and implementation.

Other Client Results

RPV growth+24%
Conversion rate+13%
Avg order value+10%
RPV growth+38%
Conversion rate+23%
Avg order value+12%
RPV growth+30%
Conversion rate+12%
Avg order value+16%
RPV growth+41%
Conversion rate+52%
Avg order value+7%
RPV growth+37%
Conversion rate+15%
Avg order value+19%

What our clients say

Katrina Springer

4 reviews

3 years ago

Zac and the team at Kozler have been absolute lifesavers! Together with my team they create and bring to life some unique marketing campaigns, strategies and website improvements. Their out-of-the-box ideas and solutions have been game-changers, and they've been total lifesavers for projects I just couldn't tackle myself. Plus, they're so lovely, friendly and approachable - I can't sing their praises enough!

Nick Pearce

8 reviews

2 years ago

Super diligent & professional outfit- have been extremely impressed & pleased with their strategies, tools, implementation & support. The growth audit was an incredibly worthwhile exercise.

Naveen Dey

1 review

3 years ago

Zac and the team from Kozler Business Solutions has been absolutely amazing, helping us to understand the needs the requirements of the business. The Growth audit provided by them showed us the right way to take the business ahead. They are very professional and try to provided maximum guidance required. I am continuing with Kozler for the bright future of the business.

Lucy Lonsdale

1 review

2 years ago

Zac and his team have been incredible to work with, not just helping us develop our websites to a high standard, but also advising on strategy. We will be working with Kozler for many more years to come!

Chris Loverseed

13 reviews

3 years ago

It's been great working with Zac and the team!
So much value added to my business already.

Inosha Campion

6 reviews

1 year ago

We saw great results immediately after we started working with Kozler. The strategy they implemented for our Ecommerce slow fashion business has been exceptional and we continue to see growth each month. Their team is extremely knowledgeable and collaborative and we look forward to working with them for many years to come.

Brendan McGill

13 reviews

2 years ago

Share a featured customer quote about your product or service.

John Matheson

4 reviews

3 years ago

Zac and Sam have been great. They don't just do the work for you, they input thoughts for your consideration. Excellent to work with. They really care that you get a great result. 100% happy.

Pia Reynolds

3 reviews

2 years ago

Zac and Sam did a deep dive into my website and made some amazing suggestions on what would drive more sales! They took the time to really go over things with me which I really appreciated. Cheers guys!

Aaron McAllister

9 reviews

2 years ago

Zack is next level. No task is too big or too small. They have always been there to help. Support our business. I would Definitely recommend them to other business owners looking to scale and grow.

Andrew Chadwick

3 reviews

1.5 years ago

Highly Recommend,
Zac is very knowledgeable and an excellent communicator, his services are extremely adaptable to my unique and sometimes tedious needs, and he truly has a desire to see my business succeed.

Tina Roche

2 review

1 year ago

Working with Zac and the team at Kozler has been one of the most valuable decisions I’ve made for my business.

I came in thinking I knew what I wanted, but Zac helped me realise I needed clarity — not just a website. He guided me through the process of understanding what I was actually selling, who I was selling it to, and how best to communicate that. That clarity changed everything — not just for the website, but across my entire e-commerce business.

Amber | Complete Doors Online

1 review

10 months ago

We’ve been working with Kozler to optimise our Shopify backend and improve overall site performance — and the results have been fantastic. Zac and the team are responsive, knowledgeable, and genuinely invested in helping businesses grow.

They’ve streamlined key areas of our site, improved speed and functionality, and implemented backend systems that have made daily operations much easier. These changes have not only helped us grow but also significantly improved the overall customer experience on our site.

Highly recommend the Kozler team if you're after real support and solid, measurable results.

Natalie Uhrik

18 reviews

6 months ago

Working with Kozler has been such a rewarding experience. Zac and his team brought my vision to life so beautifully, redesigning my website with care and creativity while staying true to who I am as an artist. The process felt collaborative and inspiring from start to finish. Zac’s marketing insights were thoughtful and tailored — not just generic strategies, but ideas that truly resonated with my work and audience. I’m so grateful for his professionalism, patience, and genuine enthusiasm throughout. I’d wholeheartedly recommend Kozler to anyone wanting to elevate their online presence with authenticity and purpose.

Dana Ben David | Healthy Bud

6 reviews

5 months ago

What an amazing team. Dharp, reliable, and clearly masters of what they do.

Zac — thank you for going above and beyond with us. Your energy, candor, and ability to cut straight to what really matters is something we genuinely value. It’s not easy to find partners who challenge you in all the right ways while still being a joy to collaborate with.

We’re grateful for the guidance and excited for what’s ahead. Highly recommend the Kozler team.

Mark Smith | Gully Boards

5 review

4 months ago

Zac went over and above during our strategy sessions. His passion & knowledge for all things Ecom is second to none and I took so much away from our chats that I will be able to implement immediately into my business. Couldn't recommend high enough working with Zac and his team.

Brendan McGill

13 reviews • 10 photos

1 year ago

Zac rebuilt our Shopify store with incredible attention to detail. The new site is faster, easier to manage, and our customers love it. Highly recommend working with Kozler.

Andrew Chadwick

4 reviews

10 months ago

Professional, responsive, and genuinely knows Shopify inside out. Zac took our site from good to great and the results speak for themselves.

Lochlan Charlton

2 reviews

8 months ago

Outstanding work on our e-commerce rebuild. Clear communication throughout the project and a final product that exceeded expectations.

Mark | Complete Doors Online

6 reviews

11 months ago

Kozler transformed our online store. Sales have improved and the backend is so much easier for our team to use day to day.

Carbon 6 Brewery

1 review

9 months ago

Zac has been efficient, knowledgeable and great to work with in rebuilding our Shopify site. Highly recommended.