Tell Your Story
Share your brand’s story by highlighting how it all began, the inspiration behind it, and the journey so far. Keep it authentic and relatable to connect with customers on a personal level and build trust in your brand.
Your Brand’s “Why”
Clearly articulate your brand’s “why” by explaining what it stands for and what drives it. This statement should resonate with your target audience, making them feel connected to something meaningful and inspiring a sense of shared purpose.
Brand Values
Share the core values that guide your brand, helping potential customers understand what makes you unique and why they should connect with your mission. This transparency builds trust and sets your brand apart.
Customer Focused
Adopt a customer-focused perspective by highlighting how your brand addresses key pain points and delivers effective solutions, showing customers the real value your products bring to their lives.
Highlight Your Team
Highlight your founders and key team members with short bios and professional, friendly photos to add a human touch to your brand. Share their unique stories, relevant expertise, and the passion they bring to the company, especially if they have interesting backgrounds or skills that set them apart.
Use Visual Storytelling
Use high-quality photos, videos, and behind-the-scenes content to bring your brand's story to life. Showcase real customers using your products to build trust and make your brand relatable.
Showcase Social Impact Initiatives
Showcase your charitable and social impact initiatives to connect with customers who prioritise social responsibility and seek to support brands that give back.
Make It Personal
Add a personal touch by speaking in a friendly, relatable tone, as if you’re chatting directly with the customer. People are there to get to know you, not to read a legal document.
Clear Call To Actions
After customers finish exploring your about page, guide them with a clear call-to-action (CTA) to keep them engaged. Invite them to shop, subscribe, or follow you on social media with actions like exploring a popular collection, signing up for a newsletter, or joining your community.
Mobile Friendly
Optimise your 'About' page to ensure responsiveness and visual appeal across all devices, delivering a seamless experience on both mobile and desktop.
Highlight Key Milestones
Showcase your brand’s growth journey by highlighting key milestones, such as your launch year, major product releases, or reaching customer milestones. Consider using a timeline layout to visually guide customers through your history, making it engaging and easy to follow.
Simple & Clean Layout
Keep your layout simple and clean by using subheadings and bullet points for easy skimming, especially on mobile. Stick to short paragraphs with ample white space to avoid overwhelming readers—most people aren’t there to read a novel.
