Frequently Asked Questions

Shopify Foundations Program is designed for ambitious brands looking to build a site to scale past one million dollars per year, but are not there yet.

This program isn’t right for you if you’re already have more than 600 orders and are doing over $100,000 per month.
If you are please visit our RPV growth Sprint (ADD LINK)

Shopify Foundations is a strategic planning and 8-week implementation service designed to help your store make more revenue per visitor from the traffic you already have.

Using our proven ecommerce best practices, we improve the key parts of your store through strategy, copywriting, design and development , with a focus on increasing conversion rate and average order value.

Shopify Foundations is predominantly based on the ecommerce best practices we’ve spent years testing and refining, the changes we know tend to move the needle for the majority of ecommerce businesses.

We apply those proven principles across the key parts of your store and implement the changes for you.

RPV Growth Sprint is a more customised optimisation program for larger Shopify brands. It involves deeper research into your specific store, customers and performance, followed by ongoing A/B testing to verify which changes improve results.

Shopify Foundations Program = proven best practices, implemented for you.

RPV Growth Program = deeper customised research, experimentation and A/B testing.

Shopify Foundations is delivered in three phases:

• Phase One
  We review your Shopify analytics, customers and value proposition, then run our Conversion Workshop, Basket Booster Workshop and RPV Opportunity Audit to create a clear roadmap for your core buying funnel.
• Phase Two
  We implement the agreed plan and make improvements across your store using the specialist skills needed, including copywriting, design and development.
• Phase Three
  Once the changes are live, we provide a 30-day launch warranty to fix bugs and make minor tweaks related to our work.

No.

Creating new bundles is not included in the Shopify Foundations package.

If bundles or other work outside the core scope are needed, these can be scoped separately as an additional service.

No.This program is predominantly based on the ecommerce best practices we already know work across a wide range of Shopify stores.

It does not include ongoing A/B testing, because Shopify stores not making around 600 orders a month will not get conclusive results running tests.

Before we change anything, we look at your numbers, your brand, your customers and how your store is currently performing.

The outcome is a clear plan to optimise your Shopify's core buying funnel.

• Homepage
• Navigation
• About page
• Collection page
• Product page
• Cart & checkout
• Post-purchase experience

The plan sets the direction for the work that follows and may involve changes to copywriting, design and development to increase the revenue your store can generate.

Shopify Foundations includes our First Phase Guarantee.

If you’re not happy with the direction after the Phase One workshop, tell us before the Phase two begins and we’ll refund your deposit.

You’ll have had the opportunity to review the recommended plan before deciding whether you feel confident moving forward.

No. Phase One is about understanding your store, customers and performance, then creating the right plan before we start making changes.

If you’re building something to scale, it’s worth taking the time to get the foundations right first.

Once the direction is agreed, we move into implementation.

Phase Two is where our specialist team turns the Phase One plan into improvements across your Shopify store.

Depending on what’s needed, this can include:

• Wireframing
  Mapping key changes before design.
• Copywriting 
  Addressing customer concerns and increasing perceived value.
• UI design 
  Creating polished, on-brand designs focused on conversion.
• Shopify development 
  Building the final changes across devices.

It brings together multiple specialist skill sets strategy, copy, design and development, so you’re not just given recommendations, they’re actually implemented.

Shopify Foundations Program normally takes 8–10 weeks.

Phase One usually takes 1–2 weeks to review your store and create the optimisation plan.

We then move into the 8-week implementation phase, where we put the agreed improvements into place.

Once the improvements are live, we monitor the store for 30 days to see how everything is behaving and make any small adjustments needed.

Shopify Foundations is predominantly based on the ecommerce best practices we’ve developed through years of testing and refining multi million dollar Shopify stores.

During Phase One, we look at your store, customers, numbers and current performance, then determine how those principles should be applied to your business.

We use that to create a plan for the implementation work that follows.

Shopify Foundations focuses on seven key parts of the buying journey.

Homepage
Make it clearer what you sell, why it’s worth buying and where customers should go next.

Navigation
Make it easier for customers to find what they’re looking for and move towards the right product without unnecessary friction.

About page
Build trust and give customers more confidence in the brand behind the products.

Collection page
Improve how products are organised and presented so customers can find and compare the right products more easily.

Product page
Strengthen how your products are presented, make their value easier to understand and introduce relevant upsells and cross-sells where appropriate.

Cart & checkout
Review the journey towards payment and address things that may create hesitation or abandonment.

Post-purchase pop up
Look a opportunity to increase the value of the customer after their initial purchase.

Shopify Foundations has a defined scope.

We focus specifically on your Homepage, Navigation, About page, Collection pages, Product pages, Cart & checkout and Post-purchase experience.

Work outside these areas is not automatically included in the package, but can be quoted separately.

Yes, where it is part of the agreed optimisation plan.

The work may involve copywriting, design and Shopify development depending on what needs to change across the areas included in the service.

Yes the goal is to improve your average order value and conversion rate on your site.

Getting more visitors to buy is important, but so is creating opportunities for customers to spend more when they do.

The work can therefore address both conversion rate and average order value within the areas included in The Shopify Foundations Program.

A/B testing only works when there’s enough traffic and orders to produce a reliable result.

For most Shopify stores, you need to be generating around 600 orders a month before tests can reach statistical significance within a useful timeframe.

In plain English, statistical significance means there’s enough data to be reasonably confident that a result came from the change we made, rather than normal fluctuations or chance.

For stores below that volume, tests can take too long or fail to produce a conclusive result.

That’s why Shopify Foundations doesn’t include A/B testing. Instead, we apply the ecommerce best practices we’ve spent years testing and refining across other stores, the changes we know tend to move the needle for the majority of ecommerce businesses.

Once your store has the volume to support reliable testing, our RPV Growth Sprint takes a more customised approach with deeper research and ongoing A/B testing.

Once the improvements have been launched, we monitor the store for 30 days.

During this period, we watch how everything is behaving and make fine-tuned improvements where needed.

Shopify Foundations Program is designed to improve the parts of your store that influence whether customers stay, buy and spend more.

That can include making your value clearer, improving the buying experience, reducing friction and creating more opportunities for customers to spend.

The aim is to improve conversion rate and average order value, helping your store generate more revenue from the traffic you already have.

Unfortunately, without A/B testing, results cannot be guaranteed.

Shopify Foundations is based predominantly on the e-commerce best practices we’ve seen improve performance across a wide range of stores.

On average, stores we’ve worked with through this program have seen around a 22% increase in Revenue Per Visitor.

Results may vary.

Once the improvements are live, you have a 30-day launch warranty.

During this period, we fix any bugs and make minor tweaks related to the work we’ve implemented, so everything is working as intended once real customers are using it.

That’s cleaner and doesn’t imply ongoing optimisation or A/B testing.

When you fix the store first. Your ad spend will be more profitable.

We’re not against ads. Keep your ads running.

Advertising gets people to your store. Shopify Foundations Program improves what happens after the click.

If your conversion rate is low or customers aren’t spending enough when they buy, simply sending more people into the same experience doesn’t address the underlying problem.

The aim is to make your website more effective so the traffic you’re already paying for has a better opportunity to turn into profitable sales.

No.

Shopify Foundations isn’t about replacing advertising or stopping your ads.

Ads bring customers to the website. We focus on improving what happens once they arrive.

You could, but you may need a lot of different skill sets.

Some of the brands we work with have already tried managing conversion optimisation internally before coming to us. The difference is that this is what Kozler specialises in, and we already have the right expertise in one team.

We bring together ecommerce strategy, conversion-focused copywriting, UX, design and Shopify development, backed by years of testing and refining what tends to improve performance across ecommerce stores.

Rather than asking your internal team to work everything out from scratch, Shopify Foundations gives them access to a specialist team and a proven body of best practices.

For smaller brands, website optimisation is often a project rather than an ongoing full-time role. Bringing in experienced specialists for that project can help you get more from the work without needing to build all of those skills in-house.

Freelancers can be great, particularly when you need help with a specific skill.

But optimising a Shopify store for growth isn’t really a one-person job. It can require ecommerce strategy, conversion copywriting, UX, design and Shopify development and it’s rare for one person to be equally strong across all of those areas.

If you’re building a store you want to scale into the millions, you need more than one skill set.

With Kozler, you get a team of specialists bringing those different areas together, backed by years of experience optimising ecommerce stores. 

It doesn’t make sense to keep sending expensive traffic to an underperforming website when you already know the site will need improving later.

If your store is already getting meaningful traffic, your website directly affects how much of that traffic turns into revenue.

Shopify Foundations helps you fix those foundations first, so as you spend more on marketing, more of that traffic has a better chance of converting.

Looking good and performing well are not necessarily the same thing.

Shopify Foundations Program looks beyond the visual design at the whole buying journey, how clearly customers understand the offer, how easily they can find products, what helps them make a decision, where friction exists and where there are opportunities to increase spend.

The goal isn’t a prettier website. It’s a store that does a better job of turning traffic into revenue.

For larger Shopify brands that want deeper customised research, experimentation and ongoing A/B testing, our RPV Growth Sprint is designed for that, but you need to make at least 600 orders per month for this to be worthwhile.

It depends on what we uncover in Phase One.

Our goal isn’t to give you a new website design, it’s to help your store make more money. That may involve changes to your copy, UX, design and development across the areas included in Shopify Foundations.

We’re not redesigning things simply to make them look different.

Every recommended change is focused on improving the buying journey and helping your store perform better.

Shopify Foundations Program has a defined scope focused on the key areas included in the service.

If we identify additional work you’d like us to complete, such as creating new product bundles, that can be scoped and quoted separately as an add-on service.