100+ Ways to grow an eCommerce Brand
Welcome to your ultimate guide on ways to grow an eCommerce business. Whether you're just starting out or looking to scale your online store, this comprehensive resource is designed to provide tips and strategies to help your business grow.
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General Website
General website
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Best Practice
The following strategies are best practices that all eCommerce brands should implement.
Mobile Responsiveness
Ensure your website is responsive across different device sizes
Add Live Chat
Allow potential customers to ask questions while they are deciding
Digital Merchandising
Correctly set up product tags and collections to ensure customers can find your products easily
Offer Returns Policy
Include a returns policy, even for change of mind
About Us Page
Talk about why you do what you do and share your purpose
Conversion copy
Address questions and objections about your products
FAQ Page
Include answers to some commonly asked questions
Improve product images
Include lifestyle images of your products, loading speed, etc
Improve Site Speed
Improve site and page loading speed to enhance user experience
Add Social Media Links
Include social media links in the footer of your site
Contact Form
Include a contact form to make it easy for customers to reach out
Site Brand and Design
Ensure consistent design and brand across your site
Email Capture
Include an email sign up for resources or newsletter subscriptions
Shopify Shop App
List your store on the Shopify Shop app
Product Filter
Allow your customers to filter your product collections by their preferences
Flexible Shipping Methods
Give customers options for standard or express shipping
User Friendly Menu
Ensure your site menu is easy to navigate so customers can easily find products
Dynamic search bar
Allow customers to search for products and pages on your site
Personalised Recommendations
Show Individualised product recommendations personalised to each of your customers
Site Accessibility
Make sure your site is accessible for all customer including those with visual disabilities
A/B Testing
Conduct A/B testing on your site to determine what copy, assets and themes works best
Money Back Guarantee
Create a risk free guarantee for customers shopping with your brand
Increase Your Prices
Do you have enough pricing power in your brand to increase your prices without impacting conversion
Currency Conversion
Allow customers to shop in their local currency
Personalised Experiences
Customise the site experience based on location and interests
Page Abandonment Offer
Customise a pop up with an offer when a visitor is about to leave the page
Social Proof Notifications
Notify site viewers when another customer purchases a product
First Purchase Discount
Offer new customers a discount on their first purchase
Multi Language Site
Make your site available in multiple languages
Expand Returns Policy
Increase number of days or offer a change of mind return
Limited Edition Products
Offer limited edition products or collection related to events or partnerships
Expand Product Variants
Include more colours, sizes and variants of your products
Expand Product Range
Include a variety of products that appeal to your audience’s interests and needs
Show Credentials
Awards, qualifications or memberships/accreditations
Quiz or Questionnaire
Allowing you to provide product recommendations and collect emails
Home Page
What is Sales?
Sales involves any activities that turn leads into paying customers.
Two primary objectives of sales:
> Increase your conversion rate
> Increase your average order value
Best Practice
The following strategies are best practices that all eCommerce brands should implement.
Customer Testimonials
Have customer testimonials & stories about your brand with videos and images if possible
Recently Viewed Products
Show a carousel of recently viewed products, to returning customers
Welcome Message
Have a personalised live chat welcome message pop up to great people visiting your site
Previously Purchased Products
Show a carousel of Previously Purchased Products, to returning customers
Add a Hero Section to the Top of the Page
Highlighting to new visitors what you do and why they should care
Showcase your Brands USP
Tell website visitors what makes your brand special
Improve Hero Images
Include lifestyle images of your products, loading speed, etc
Highlight Best Sellers
Include a best sellers section on your home page
Getting Started Bundles
Create product bundles around solving specific customer problems or use cases
Empathy Statement
Create a section talking about how you empathise with your customers problems, showing them that you care.
Shoppable Instagram Posts
Have a Shoppable Instagram carrousel to display user generated content (UGC)
Promote Sale Items and Special Offers
Feature discounted or low stock item directly on the home page
Interactive Video Experiences
Create visual storytelling experiences with video on your home page
Hotspot & Interactive Content
Add visual and interactive lifestyle images to showcase your products in real life use.
Customer Transformations
Show new visitors to your brand how you have transformed the lives of your customers
Email Capture CTA
Create an email capture CTA to capture new visitors email address
Move
Product Bundles
Offer bundles of related products to provide value and encourage higher purchase volumes
Conversion copy
Address questions and objections about your products
Email Capture
Include an email sign up for resources or newsletter subscriptions
FAQ Page
Include answers to some commonly asked questions
Cross/Up-selling
Include suggestions for related products based on purchase history
Conversion Content/Tools
Blogs, resources, sizing charts and how to guides
Contact Form
Include a contact form to make it easy for customers to reach out
Home page Brand and Design
Ensure consistent design and brand across your site
Product Collections
What is Sales?
Sales involves any activities that turn leads into paying customers.
Two primary objectives of sales:
> Increase your conversion rate
> Increase your average order value
Maybes
The following strategies may vary depending on your brand, industry, and customer base. Tailoring these approaches to the unique characteristics of your brand and the specific needs and preferences of your target audience will maximise their effectiveness.
Image Roll Over
Showing a second image when someone engages with or hovers over the image.
Digital Merchandising
Set up product types, tags and collections to ensure customers can easily find your products
Product Filters & Sorting
Allow your customers to filter your product collections by their preferences
Highlight Essential Product Information
Show customer critical product information like Price and Key Features
Consistent Layout and Image Sizing
Make sure all your images and product card remains consistent across your whole collection
Use White Space
Make sure there plenty of room around each product to avoid overwhelming customers
Display Stock Availability
Make sure low and out of stock inventory is clearly marked
Back In Stock Notifications
Add Back In Stock Notifications CTA to your out of stock items
Hide Out Of Stock Items
Hide out of stock items that are not going to be replenished in the short term
Collection Description & Hero Section
Create a hero section for your collections to frame the collection and improve SEO
Highlight Sales Items
Clearly indicate discounted & special promotion product with labels or badges
Showcase Product Reviews
Allow customers to quickly see product reviews from the collection page
Clear Product Images
Make sure that your product images are easy and clear to see as customer scroll through your collections
Custom Product Recommendations
Create custom product recommendations on your collections based on your customers browsing history
Pagination or Infinite Scrolling
Allow shoppers to quickly be able to load more product options as they browse your store
Breadcrumb Navigation
Allow customers to easily be able to navigate back to previous categories and pages
Product Comparison
Help customer quickly compare different products against one another
Quick View & Add to Cart
Allow customers to purchase products directly from the collections page
Move
Product Reviews
Have reviews including images and videos from your customer for each product you sell.
Offer Free Shipping
Determine if free shipping is viable for your business
Shoppable Instagram Posts
Create Shoppable Instagram posts and display them on your website
First Purchase Discount
Offer potential customers a discount on their first purchase
Quiz or Questionnaire
Allowing you to provide product recommendations and collect emails
Personalised Experiences
Customise the site experience based on location and interests
Social Proof Notifications
Notify site viewers when another customer purchases a product
Multi Language Site
Make your site available in multiple languages
Quick Shop Buttons
Add dynamic shop buttons to product pages
Expand Returns Policy
Increase number of days or offer a change of mind return
Limited Time Offer
Provide a before you go discount that sits between the cart and checkout
Buy More & Save
Include a buy more and save discount to encourage higher spending
Pop-ups
Include pop-ups with different offers or discounts
Shipping Insurance
Give your customers the option to insure higher value items
Product Pages
Maybes
The following strategies may vary depending on your brand, industry, and customer base. Tailoring these approaches to the unique characteristics of your brand and the specific needs and preferences of your target audience will maximise their effectiveness.
Highlight BNPL Options
If you offer BNPL options make sure they are highlighted on your product pages
Shipping Pricing
Allow customer to quickly see how much shipping will be on your products
Product Bundles
Offer bundles of related products to provide value and encourage higher purchase volumes
Product Add Ons
Allow customers to easily add value add products to there cart
Conversion copy
Create copy to address questions and objections custom might have about your products
Sizing Guides & Charts
Have easy accessible sizing charts & guides to help customers select the right product for them
Blog & Resources
Showcase any blogs or resources related to your product
Highlight Product Reviews
Highlight your products reviews in the main product card near the Add to Cart button
FAQ Section
Answer common question your customer have about your products and services
How to Guides
Create detailed "how-to" guides for your products to help customers gain a clear understanding of how they work
Personalised Experiences
Customise your site experience based on your customers location and interests
Back in Stock Notifications
Collect emails to notify when a product is back in stock
Quick Shop Buttons
Add dynamic shop buttons to product pages
Image Roll Over
Showing a second image when someone engages with or hovers over the image.
Buy More & Save
Include a buy more and save discount to encourage higher spending
Page Abandonment Offer
Customise a pop up with an offer when a visitor is about to leave the page
Proactive Customer Service
ave a customer service rep reach out if a visitor spends an extended time on a product page
Move
Offer BNPL
Some customers prefer to make purchases using specific payment platforms
Post Purchase Offer
Provide a before you go discount that sits between the cart and checkout
Sample Packs
Offer smaller sample packs so customers can try your product before committing to a larger purchase
Affiliate Offers in Orders
Include an affiliate offer from a partner brand with orders
Offer Free Shipping
Determine if free shipping is viable for your business
Pop-ups
Include pop-ups with different offers or discounts
Offer Free Gift
Offer a free gift with orders over a certain value to encourage higher AOV
Progression Bar
Include a progress bar to incentivise customers to purchase more
Service
What is Service?
These activities are focused on delivering on your brand's promises and serving your customers.
Two primary objectives of service:
> Make sure your customers are happy
> Retain those customers for as long as possible
Best Practice
The following strategies are best practices that all eCommerce brands should implement.
Email Welcome Series
Run an email welcome series to engage new customers
Segmented Email Campaign
Send customers emails based on previous purchase history
Faster Fulfilment & Shipping
Improve fulfilment and shipping processes to ensure faster dispatch and delivery
Expand Service Channels
Offer more ways for you customers to contact you
Order Tracking Updates
Keep your customers updated on where there order is and when to expect it to arrive
Order Confirmation Emails
Use order confirmation emails to remarket to your customers
Customer Surveys
Ask your customers what their purchase experience was like and get feedback
Thank you Cards
Give your customers hand written notes or personalised stickers
Maybes
The following strategies may vary depending on your brand, industry, and customer base. Tailoring these approaches to fit the unique characteristics of your brand and the specific needs and preferences of your target audience will maximise their effectiveness.
Unboxing Experience
Create a memorable unboxing experience
Limited Edition Products
Seasonal or event based products
Build Online Community
Create a community of raving vans
Birthday/Anniversary Gifts
Reward loyal customers with personalised discounts
Returning Customer Discount
Provide incentives to customers who haven't purchases for some time
Incentivise Photo/Video Reviews
Give customers discounts to encourage photo/video reviews
Loyalty Program
Reward loyal customers with perks and discounts
Product Subscriptions
Offer subscriptions to make it easier for customers to continue to purchase
Cross/up-sell
Cross-sell and up-sell on product order confirmation pages
Free Gift
Giving customers a free gift in their order increases customer satisfaction scores
Customer Follow Ups
Proactively reach out to customers that bought high ticket items to gather feedback and provide support
Magic Moments
Every so often make a magic moment for a customer
Catalogue in Orders
Include a catalogue about other products your brand offers when someone makes a purchase.
Paid Membership
Offer a paid membership for extra discounts and services
Brand Flyer in Orders
Include a flyer talking about your brands unique selling points
Trade in/Buy Back Programs
Offer a way for someone to trade in or buy back an older product when they are upgrading
Reorder Incentive
Send reminder emails with offers when customers may be running low on consumable products
Maintenance and Service
Offer a service and maintenance program for your products
