Case Study

The business changes and website improvements that grew Carbon 6's revenue per visitor by 63%

Carbon 6 is an award-winning independent brewery on the Gold Coast. Small batches, cold-stored from day one, and enough medals to prove it. They were stuck selling one carton at a time, so Carbon 6 partnered with Kozler to change how their customers buy.

Carbon 6 is an award-winning independent brewery on the Gold Coast. Small batches, cold-stored from day one, and enough medals to prove it. They were stuck selling one carton at a time, so Carbon 6 partnered with Kozler to change how their customers buy.

Storewide Revenue Lift

Revenue Per Visitor+63%
Conversion Rate+25%
Average Order Value+30%

Same traffic. More revenue per visitor.

Here's the process we ran on Carbon 6's store.

Kozler research, prototype, verify process

Step 1: Find the leaks

We ran workshops to understand who drinks Carbon 6, and what makes them choose it. Then we went through the store looking for every place it failed those customers. What came out was a ranked list of what was costing them money.

Step 2: Build better experiences

We rebuilt the pages costing them the most. A homepage that says what makes the beer different. A buying experience built around cases, not cans. A guarantee that takes the risk out of trying something new.

Step 3: Roll out and track the results

We took the changes live, then watched how customers actually used them. Heat maps, session data and customer feedback showed us what to adjust. We kept refining from there.

Core Changes

Business Changes

Problem

Carbon 6 was selling one carton at a time. A customer would land on a product page, buy a four-pack, and leave  and the store had no way of asking for more.

That's a hard way to run a brewery. Shipping beer is expensive, so a single four-pack is a thin order once freight comes out of it. And it's the wrong shape for the customer too: someone discovering a new brewery wants to try a few things, not commit to twenty-four cans of one beer they've never tasted.

What we changed

  • Built multi-buy discounts into both the product page and the collection page: Two packs save 10%, three save 15%, four save 25% plus a free KleverCap  so the reason to add another is visible while customers are still choosing.
  • Added a savings tracker to the collection page: Showing how close a customer is to the next discount tier, and exactly what unlocking it is worth.
  • Created the Mixed 16-Pack:
    Sixteen cans across the full Carbon 6 range in one box. It gives new customers a way to try everything without gambling on a single variety, gives everyone an easy gift to buy, and moves slower lines alongside the favourites.
  • Gave the 16-Pack its own landing page: Rather than a product listing, with every beer in the box explained, the awards it's won, and answers to the questions that stop people buying.

Homepage

Problem

The old homepage opened with "Welcome to Carbon 6, Where Art + Science = Beer" over a photo of the brewery. It's a nice sentiment, and it tells a first-time visitor nothing about whether they'd like the beer.

Below that, the page was mostly a paragraph of search-engine copy about award-winning indie craft beer, three products, and a merch section. The awards were mentioned but never shown. The three founders were nowhere. And nothing on the page addressed the thing that actually stops people ordering craft beer online: what if I spend $77 and don't like it?

What we changed

  • Led with what makes the beer different: In the brewery's own voice: balanced craft beer, in that sweet spot between boring and batshit crazy. It says who it's for and who it isn't, which a welcome message never can.
  • Put the awards on the page properly: Best New Brewery at the Royal Queensland Awards, and a medal on every beer that's won one, shown on the product images themselves.
  • Surfaced far more of the range, with add-to-cart and pack size selectable directly from the homepage.
  • Introduced the Beer Swap Guarantee: If you don't like it, they'll swap it. No questions, no forms, just a better beer on the way.
  • Brought the people into it:  The brewers, the taproom, and how the beer is actually made, in plain language.
Before After
After
Before

Cart Page

Cart & Checkout

Problem

The old cart showed what you'd added and offered a few recommendations, but it never told customers the one thing that would have made them add more: how close they were to free shipping. For a product where freight is a real share of the order value, that's the strongest lever on the page, and it wasn't being pulled.

What we changed

  • Added a free shipping progress bar to the cart: Showing customers exactly how far they are from qualifying.
  • Put personalised cross-sells in the cart drawer: With a one-tap add, so building a bigger order doesn't mean going back to browse.
  • Surfaced the discount as it's earned: Customers see the saving applied and the subtotal update as they add.
  • Added a post-purchase offer: Giving customers a second chance to add to their order after checkout without re-entering payment details.
Before After
After
Before

Checkout Page

Product Page

Problem

Ordering craft beer online means paying for something you can't taste first. Carbon 6 had every answer to that,  awards, small batches, cold-stored from day one, brewed by people who obsess over it, and almost none of it appeared where customers were deciding.

What we changed

  • Added trust badges to product pages: Bigger cans, small batches stored cold, made by true beer experts, love it or swap it.
  • Put the Beer Swap Guarantee on the product page: At the exact point the customer is weighing up the risk.
  • Brought reviews forward: Aith ratings and review counts visible in the buy box rather than buried at the bottom of the page.
  • Made stock and delivery clear: In stock, ships within two business days.
Before After
After
Before

Collection Page

Problem

The collection page opened with roughly eight hundred words before a single product appeared. A heading, a paragraph about premium indie beers, individual write-ups of two beers with their own subheadings, then a four-point bulleted list explaining why to buy from Carbon 6, then a closing line.

That copy exists for search engines. But the customer who arrives ready to buy has to scroll past all of it, and on a page whose only job is to show beer, there was no beer above the fold.

When products finally appeared, there were three of them in a carousel on a page called "Our Best Selling Indie Beer Recommendations," with eighteen products in the range. Customers had to click arrows to see anything else, and most don't.

What we changed

Put beer at the top of the page. Products now appear immediately, with the description reduced to a single line.

Replaced the three-item carousel with the full range: All eighteen products visible in one scroll, no clicking required.

Added the savings tracker across the top: Showing customers how many packs unlock 10%, 15% or 25% off, and how close they are to the next tier.

Added flavour tags to every product: Crisp and refreshing, dark smooth roast, salty sour lime, so customers can pick by taste rather than by reading labels.

Put the awards on the product images: So the medals are visible while customers are choosing.

Made pack size selectable on the collection page: So a customer can go from browsing to a four-pack in the cart without opening a product page.

Before After
After
Before

Plus 25+ More Changes & Optimisations

What a result like this could mean for your store

Your forecast

With a +63% Uplift

+$0

Extra per month

Extra annual revenue +$0

Your results will depend on your products, customers and implementation.

Want to see whether a lift like this is realistic for your store? Book an RPV Shopify Opportunity Call

Other Client Results

RPV growth+24%
Conversion rate+13%
Avg order value+10%
RPV growth+38%
Conversion rate+23%
Avg order value+12%
RPV growth+30%
Conversion rate+12%
Avg order value+16%
RPV growth+41%
Conversion rate+52%
Avg order value+7%
RPV growth+37%
Conversion rate+15%
Avg order value+19%

Same traffic. More revenue per visitor.

What our clients say

Katrina Springer

4 reviews

3 years ago

Zac and the team at Kozler have been absolute lifesavers! Together with my team they create and bring to life some unique marketing campaigns, strategies and website improvements. Their out-of-the-box ideas and solutions have been game-changers, and they've been total lifesavers for projects I just couldn't tackle myself. Plus, they're so lovely, friendly and approachable - I can't sing their praises enough!

Nick Pearce

8 reviews

2 years ago

Super diligent & professional outfit- have been extremely impressed & pleased with their strategies, tools, implementation & support. The growth audit was an incredibly worthwhile exercise.

Naveen Dey

1 review

3 years ago

Zac and the team from Kozler Business Solutions has been absolutely amazing, helping us to understand the needs the requirements of the business. The Growth audit provided by them showed us the right way to take the business ahead. They are very professional and try to provided maximum guidance required. I am continuing with Kozler for the bright future of the business.

Lucy Lonsdale

1 review

2 years ago

Zac and his team have been incredible to work with, not just helping us develop our websites to a high standard, but also advising on strategy. We will be working with Kozler for many more years to come!

Chris Loverseed

13 reviews

3 years ago

It's been great working with Zac and the team!
So much value added to my business already.

Inosha Campion

6 reviews

1 year ago

We saw great results immediately after we started working with Kozler. The strategy they implemented for our Ecommerce slow fashion business has been exceptional and we continue to see growth each month. Their team is extremely knowledgeable and collaborative and we look forward to working with them for many years to come.

Brendan McGill

13 reviews

2 years ago

Share a featured customer quote about your product or service.

John Matheson

4 reviews

3 years ago

Zac and Sam have been great. They don't just do the work for you, they input thoughts for your consideration. Excellent to work with. They really care that you get a great result. 100% happy.

Pia Reynolds

3 reviews

2 years ago

Zac and Sam did a deep dive into my website and made some amazing suggestions on what would drive more sales! They took the time to really go over things with me which I really appreciated. Cheers guys!

Aaron McAllister

9 reviews

2 years ago

Zack is next level. No task is too big or too small. They have always been there to help. Support our business. I would Definitely recommend them to other business owners looking to scale and grow.

Andrew Chadwick

3 reviews

1.5 years ago

Highly Recommend,
Zac is very knowledgeable and an excellent communicator, his services are extremely adaptable to my unique and sometimes tedious needs, and he truly has a desire to see my business succeed.

Tina Roche

2 review

1 year ago

Working with Zac and the team at Kozler has been one of the most valuable decisions I’ve made for my business.

I came in thinking I knew what I wanted, but Zac helped me realise I needed clarity — not just a website. He guided me through the process of understanding what I was actually selling, who I was selling it to, and how best to communicate that. That clarity changed everything — not just for the website, but across my entire e-commerce business.

Amber | Complete Doors Online

1 review

10 months ago

We’ve been working with Kozler to optimise our Shopify backend and improve overall site performance — and the results have been fantastic. Zac and the team are responsive, knowledgeable, and genuinely invested in helping businesses grow.

They’ve streamlined key areas of our site, improved speed and functionality, and implemented backend systems that have made daily operations much easier. These changes have not only helped us grow but also significantly improved the overall customer experience on our site.

Highly recommend the Kozler team if you're after real support and solid, measurable results.

Natalie Uhrik

18 reviews

6 months ago

Working with Kozler has been such a rewarding experience. Zac and his team brought my vision to life so beautifully, redesigning my website with care and creativity while staying true to who I am as an artist. The process felt collaborative and inspiring from start to finish. Zac’s marketing insights were thoughtful and tailored — not just generic strategies, but ideas that truly resonated with my work and audience. I’m so grateful for his professionalism, patience, and genuine enthusiasm throughout. I’d wholeheartedly recommend Kozler to anyone wanting to elevate their online presence with authenticity and purpose.

Dana Ben David | Healthy Bud

6 reviews

5 months ago

What an amazing team. Dharp, reliable, and clearly masters of what they do.

Zac — thank you for going above and beyond with us. Your energy, candor, and ability to cut straight to what really matters is something we genuinely value. It’s not easy to find partners who challenge you in all the right ways while still being a joy to collaborate with.

We’re grateful for the guidance and excited for what’s ahead. Highly recommend the Kozler team.

Mark Smith | Gully Boards

5 review

4 months ago

Zac went over and above during our strategy sessions. His passion & knowledge for all things Ecom is second to none and I took so much away from our chats that I will be able to implement immediately into my business. Couldn't recommend high enough working with Zac and his team.

Brendan McGill

13 reviews • 10 photos

1 year ago

Zac rebuilt our Shopify store with incredible attention to detail. The new site is faster, easier to manage, and our customers love it. Highly recommend working with Kozler.

Andrew Chadwick

4 reviews

10 months ago

Professional, responsive, and genuinely knows Shopify inside out. Zac took our site from good to great and the results speak for themselves.

Lochlan Charlton

2 reviews

8 months ago

Outstanding work on our e-commerce rebuild. Clear communication throughout the project and a final product that exceeded expectations.

Mark | Complete Doors Online

6 reviews

11 months ago

Kozler transformed our online store. Sales have improved and the backend is so much easier for our team to use day to day.

Carbon 6 Brewery

1 review

9 months ago

Zac has been efficient, knowledgeable and great to work with in rebuilding our Shopify site. Highly recommended.