Case Study

How Savage Tech Increased Revenue Per Visitor by 23% in Under 90 Days, Without Increasing their Ad Spend

Savage Tech is Australia's leading brand for Chinese vehicle accessories, designing and testing every upgrade locally. Founded in a garage by Byron and Rico, it's now trusted by 36,000+ customers for proper fit and gear that holds up. As traffic grew, Savage Tech partnered with Kozler to lift revenue per visitor, giving every visitor a clear path to the right parts.

Savage Tech is Australia's leading brand for Chinese vehicle accessories, designing and testing every upgrade locally. Founded in a garage by Byron and Rico, it's now trusted by 36,000+ customers for proper fit and gear that holds up. As traffic grew, Savage Tech partnered with Kozler to lift revenue per visitor, giving every visitor a clear path to the right parts.

Storewide Revenue Lift

Revenue Per Visitor+23%
Conversion Rate+15%
Average Order Value+7%

Here’s the exact loop we ran on Savage Tech’s store during this sprint.

Kozler research, prototype, verify process

Step 1: Find the leaks

In week one, we pulled Savage Tech's analytics and watched how real customers moved through the store, pinpointing exactly where revenue was leaking on key pages and flows. That gave us a prioritised hit list of 80+ site optimisations.

Step 2: Build better experiences

We turned those findings into new versions of the most important pages and offers, rewriting copy and redesigning layouts so shoppers could understand the brand faster and buy with more confidence on each visit.

Step 3: Test, then roll out winners

We A/B tested the new experiences against the original store, rolled out the winners, killed the losers, and kept stacking Revenue Per Visitor gains, without guessing.

Core Experiments

Homepage Hero & Collections CTA

Problem

The homepage hero promoted a niche, product-focused message that only spoke to visitors already interested in that specific product. The main button sent everyone to a single product's page, and once on the site, shoppers had no simple way to filter accessories down to their own vehicle model.

What we changed

  • Replaced the product-focused hero background with a brand video and rewrote the hero copy so new visitors immediately understand who the brand is and why it's worth their time.
  • Pointed the main button to the All Collections page instead of one product's page, so visitors weren't funnelled toward something most of them didn't want.
  • Added a "What do you drive?" finder to the top of All Collections so visitors could find their exact model in one step.
  • Reworded and repositioned the trust badges higher on the page so shoppers saw them earlier and trusted the brand sooner.

Product Page Optimisation

Problem

Key product information was buried in the description and surrounded by clutter and unnecessary links. That made it hard for shoppers to quickly understand what made each product unique, and even harder to compare options.

What we changed

  • Added a review block and a Key Features section directly above the Add to Cart button so shoppers see the most decision-relevant information first, without scrolling or searching.
  • Added a tech specs section (below the product images on desktop, below the product details on mobile) so shoppers could compare specs without digging through the description.
  • Added new trust icons underneath the buy button so shoppers see confidence-building signals at the point of decision.
  • Removed unnecessary collection links and a duplicated "You may also like" section so the page stayed focused on the product itself.

Plus 25+ More Changes & Optimisations

With This Sprint Adding...

Revenue Per Visitor+23%
Conversion Rate+15%
Average Order Value+7%

What a result like this could mean for your store

Your forecast

With a +23% Uplift

+$0

Extra per month

Extra annual revenue +$0

Your results will depend on your products, customers and implementation.

Other Client Results

RPV growth+24%
Conversion rate+13%
Avg order value+10%
RPV growth+38%
Conversion rate+23%
Avg order value+12%
RPV growth+30%
Conversion rate+12%
Avg order value+16%
RPV growth+41%
Conversion rate+52%
Avg order value+7%
RPV growth+37%
Conversion rate+15%
Avg order value+19%

What our clients say

Katrina Springer

4 reviews

3 years ago

Zac and the team at Kozler have been absolute lifesavers! Together with my team they create and bring to life some unique marketing campaigns, strategies and website improvements. Their out-of-the-box ideas and solutions have been game-changers, and they've been total lifesavers for projects I just couldn't tackle myself. Plus, they're so lovely, friendly and approachable - I can't sing their praises enough!

Nick Pearce

8 reviews

2 years ago

Super diligent & professional outfit- have been extremely impressed & pleased with their strategies, tools, implementation & support. The growth audit was an incredibly worthwhile exercise.

Naveen Dey

1 review

3 years ago

Zac and the team from Kozler Business Solutions has been absolutely amazing, helping us to understand the needs the requirements of the business. The Growth audit provided by them showed us the right way to take the business ahead. They are very professional and try to provided maximum guidance required. I am continuing with Kozler for the bright future of the business.

Lucy Lonsdale

1 review

2 years ago

Zac and his team have been incredible to work with, not just helping us develop our websites to a high standard, but also advising on strategy. We will be working with Kozler for many more years to come!

Chris Loverseed

13 reviews

3 years ago

It's been great working with Zac and the team!
So much value added to my business already.

Inosha Campion

6 reviews

1 year ago

We saw great results immediately after we started working with Kozler. The strategy they implemented for our Ecommerce slow fashion business has been exceptional and we continue to see growth each month. Their team is extremely knowledgeable and collaborative and we look forward to working with them for many years to come.

Brendan McGill

13 reviews

2 years ago

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John Matheson

4 reviews

3 years ago

Zac and Sam have been great. They don't just do the work for you, they input thoughts for your consideration. Excellent to work with. They really care that you get a great result. 100% happy.

Pia Reynolds

3 reviews

2 years ago

Zac and Sam did a deep dive into my website and made some amazing suggestions on what would drive more sales! They took the time to really go over things with me which I really appreciated. Cheers guys!

Aaron McAllister

9 reviews

2 years ago

Zack is next level. No task is too big or too small. They have always been there to help. Support our business. I would Definitely recommend them to other business owners looking to scale and grow.

Andrew Chadwick

3 reviews

1.5 years ago

Highly Recommend,
Zac is very knowledgeable and an excellent communicator, his services are extremely adaptable to my unique and sometimes tedious needs, and he truly has a desire to see my business succeed.

Tina Roche

2 review

1 year ago

Working with Zac and the team at Kozler has been one of the most valuable decisions I’ve made for my business.

I came in thinking I knew what I wanted, but Zac helped me realise I needed clarity — not just a website. He guided me through the process of understanding what I was actually selling, who I was selling it to, and how best to communicate that. That clarity changed everything — not just for the website, but across my entire e-commerce business.

Amber | Complete Doors Online

1 review

10 months ago

We’ve been working with Kozler to optimise our Shopify backend and improve overall site performance — and the results have been fantastic. Zac and the team are responsive, knowledgeable, and genuinely invested in helping businesses grow.

They’ve streamlined key areas of our site, improved speed and functionality, and implemented backend systems that have made daily operations much easier. These changes have not only helped us grow but also significantly improved the overall customer experience on our site.

Highly recommend the Kozler team if you're after real support and solid, measurable results.

Natalie Uhrik

18 reviews

6 months ago

Working with Kozler has been such a rewarding experience. Zac and his team brought my vision to life so beautifully, redesigning my website with care and creativity while staying true to who I am as an artist. The process felt collaborative and inspiring from start to finish. Zac’s marketing insights were thoughtful and tailored — not just generic strategies, but ideas that truly resonated with my work and audience. I’m so grateful for his professionalism, patience, and genuine enthusiasm throughout. I’d wholeheartedly recommend Kozler to anyone wanting to elevate their online presence with authenticity and purpose.

Dana Ben David | Healthy Bud

6 reviews

5 months ago

What an amazing team. Dharp, reliable, and clearly masters of what they do.

Zac — thank you for going above and beyond with us. Your energy, candor, and ability to cut straight to what really matters is something we genuinely value. It’s not easy to find partners who challenge you in all the right ways while still being a joy to collaborate with.

We’re grateful for the guidance and excited for what’s ahead. Highly recommend the Kozler team.

Mark Smith | Gully Boards

5 review

4 months ago

Zac went over and above during our strategy sessions. His passion & knowledge for all things Ecom is second to none and I took so much away from our chats that I will be able to implement immediately into my business. Couldn't recommend high enough working with Zac and his team.

Brendan McGill

13 reviews • 10 photos

1 year ago

Zac rebuilt our Shopify store with incredible attention to detail. The new site is faster, easier to manage, and our customers love it. Highly recommend working with Kozler.

Andrew Chadwick

4 reviews

10 months ago

Professional, responsive, and genuinely knows Shopify inside out. Zac took our site from good to great and the results speak for themselves.

Lochlan Charlton

2 reviews

8 months ago

Outstanding work on our e-commerce rebuild. Clear communication throughout the project and a final product that exceeded expectations.

Mark | Complete Doors Online

6 reviews

11 months ago

Kozler transformed our online store. Sales have improved and the backend is so much easier for our team to use day to day.

Carbon 6 Brewery

1 review

9 months ago

Zac has been efficient, knowledgeable and great to work with in rebuilding our Shopify site. Highly recommended.